Everyone’s voice over journey is different. It may take some people a few months to cut their demo and other people a few years. Some people want to go after voice acting full time, while others like it as a side gig. Some folks are animation and character wizards, while others prefer corporate, commercial, and narration work. The variety is what makes VO so special and unique to you!
But regardless of where you are and where you want to be, every voiceover journey demands these ten steps for success:
1. Write down your goals. Do you want to book 10 jobs a month? 20? What kinds of jobs? How will you know where you’re going if you don’t…you know…know where you’re going? It’s so important to make your goals concrete—write ‘em down!
2. Make a list of the actionable steps you’ll take. “I’m going to be a voice actor” can seem a lot more vague than, “I’m going to reach out to five e-learning production houses daily to market my demo.” Make sure the steps you take to achieve your goals are measurable and actionable—SMART goals, folks!
4. Organize and prioritize your steps. Study the craft and the performance first, then voice over technology—like recording software and equipment, then business and marketing. You can’t do anything if you don’t first start with the craft!
5. Take action! Decide and DO! It’s one thing to think about reaching out to producers—but thinking about it won’t book you jobs! Send that email! Make that phone call! Take Nike’s advice and just do it!
6. DO THE WORK. PUT IN THE TIME. Be CONSISTENT. This is an absolute must. The more consistently you audition, reach out to producers, and market yourself, the more consistently you’ll book work. You get out of this what you put into it!
7. Be patient. You’re building all-new skills and a business! It can be very easy to get frustrated—maybe you feel like you’re spinning your wheels and nothing is really happening. Be patient! Heck, you’re building a business and doing all the performance and working on marketing that business and attending classes to sharpen your skills…it takes time! Embrace the process. It’s a marathon; not a sprint!
9. Immerse yourself in the industry. Know what’s trending in each VO genre—listen to commercials! What kinds of reads are popular right now? What kinds of reads aren’t popular? Follow industry news and keep up with what the pros are talking about.
10. Have fun! This is the best part, but we tend to forget it once we get into business mode! You get to give it your all in the booth all day! That booth is your creative sandbox—go play!