Everybody has opinions. Social media lets you express them, but only YOU can control them. If you’re getting into business as a voice actor (or any other form of self-employment), you need to add a new filter: How would expressing myself on social media affect potential customers and my reputation?
Want to complain about (pick a topic)? Want to advocate for (pick a candidate)? Want to single out a bad client or lousy experience in VO?
THINK before posting. What benefit would you get for your VO business? What harm might there be?
Clients will judge your professionalism not only by what you say, but also how you say it. They will opt out if they think associating with you will detract from their brand. And your risk increases the more negative or shrill you are in your posts.
But there are some solutions.
On Facebook, for example, you can segregate friends into groups. And you can customize which groups see which posts. Is that a pain to do? Does it take more time?
Maybe that’s OK if it slows you down so you can THINK before you post. Maybe the extra step or two is completely worth it if you can keep your political or religious or ideological opinions aimed at your family or close friends, but not at your VO clients and colleagues.