Take the plunge and dive headfirst into Commercial-land! Commercial Essentials will cover soft-sell, medium-sell, & hard-sell reads. Voicing conversationally vs. announcery. And how to approach/interpret commercial copy for television vs. radio. Do you understand the differences? Tackle how to read for specific timings (:10’s, :15’s, :30’s and :60’s)! Learn how to shave seconds off of a read, understand what goes on during a live/directed session, and how clients/production houses expect to connect with talent. We’ll cover it all during Commercial Essentials! If you’re interested in voicing for commercials it’s important to learn the jargon, understand the performance techniques, and anticipate the expectations of producers and clients.